Societe Generale brings 130 riders to Japan for charity

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Tokyo, October 27, 2014 – More than 130 Societe Generale employees from the Asia Pacific region cycled through Japan’s mountainous Yamanashi prefecture and the metropolis of Tokyo to raise over 110,000 Euro (approximately ¥ 15,400,000) for charity.

The 5th Asia Pacific Bike Ride took place on October 25 and 26 as part of Societe Generale’s Citizen Commitment Games. This solidarity-based challenge is open to employees worldwide and emphasizes commitment and team spirit.

All money raised will go to charity partners which each country had chosen. Money raised by the 20 employees based in Japan will be donated to NPO Nadia, which supports victims of the 2011 earthquake and tsunami in the Tohoku region.

Riders spent one day cycling through the Fujigoko region in Yamanashi prefecture at the base of Mount Fuji, with the most skilled participants completing 104km in a day. The second day of riding took place in Tokyo alongside Edogawa River.

Societe Generale Chief Country Officer for Japan, Guillaume Burtschell, said: “We are proud to host the annual Asia Pacific Bike Ride in Japan especially this year which is the 150th anniversary of Societe Generale while helping our charity partners in Asia.”

“The Asia Pacific Bike Ride 2014 was part of the Citizen Commitment Games, in which over 20,000 colleagues across the globe have participated so far. Together, we have achieved a record level of fund-raising for our local charity partners.”sg bike ride 2014 02